Jihadists, Islamists, and "Extremists" - what's in a name?

Why are the leaders so afraid of naming the people who are trying to kill us? I could kick all their butts for their cowardice. I dislike to call them that, because I know so many of the junior leaders know the score and know to call a terrorist a terrorist.

Counterterrorism Blog: Jihadists, Islamists, and "Extremists" - what's in a name?: "Jihadists and Islamists are also concerned about 'extremists', which illustrates the non-value of the term 'extremist' in referencing the enemy. For example, Osama Bin Laden is concerned about 'extremists' in Iraq. Bin Laden made this clear in his October 22, 2007 message calling for Jihadists in Iraq to unite. In that message, Bin Laden warns of the 'ta'assub' (fanatics, extremists), who would sow dissension among Jihadist mujahideen. Islamists have the same concern about 'extremists'. For example, in the documentary Islam versus Islamists, Tempe Wahhabist Imam Ahmad Al Shqeirat views anti-terror Muslims like Dr. Zuhdi Jasser as an 'extremist'. Moreover, in the eyes of Islamists, those accused of 'blasphemy', 'apostasy', and any other challenge to the Islamist ideology are 'extremists'. When developing a United States threat assessment, is defining the enemy as 'extremists' the best that the intelligence community has to offer?"